If you own a flat in Mayfair, Marylebone, Fitzrovia, or Soho and rent it out long-term, you might be leaving significant income on the table each month. Short-term letting in Central London has changed considerably over the past few years. With the right management partner, many owners are now earning substantially more than with a traditional yearly tenancy, without the hassle they expected.
The Maths Behind Short-Term Letting
Imagine a typical one-bedroom flat in Marylebone: on a standard 12-month tenancy, it brings basic monthly income. Professionally managed and listed on Airbnb, Booking.com, and other platforms? Income noticeably increases — depending on season, occupancy, and presentation.
Take a real example: in peak summer season, such a flat rents at high nightly rates with strong occupancy, delivering solid profits.
Even in low season, corporate guests keep demand steady. Visitors and business travellers pay a premium for location, quality, and flexibility — things a professionally managed property delivers consistently.
What Affects Your Earnings
Not all properties perform equally, and key factors make a real difference:
Location is the main driver. Flats within walking distance of Oxford Street, Regent Street, or Soho’s restaurants and venues attract high occupancy year-round, not just in summer. Demand in these areas has grown noticeably in recent years due to the return of corporate events and tourism.
Presentation matters more than most expect. Professional photography, stylish interiors, and premium amenities (high-speed Wi-Fi, coffee machine, quality linens) directly boost nightly rates and reviews that drive repeat bookings. Great photos significantly increase occupancy.
Seasonality plays a role too, but Central London stays steady: corporate travellers fill quieter months, while summer and holidays peak for leisure guests. We’re seeing growth in “hybrid” bookings, a mix of business and leisure.
Also factor in costs like cleaning, laundry, and minor repairs. With professional management, they’re covered from revenue, leaving you with net profit.
What Owners Actually Want to Know
The most common question: “Will this really be less stressful than a long-term tenant?” With a good partner, yes. At Pass the Keys, we handle everything: guest communications, check-ins/outs, cleaning, linens, maintenance, and even marketing. You get a monthly report and direct transfer without late-night calls or tenant disputes.
We also stay on top of regulations: London’s limited-nights rule, the upcoming national short-term rental register, and the Renters Rights Act implications. New rules require registration, but we help to avoid issues.
Is Short-Term Letting Right for Your Property?
It’s an ideal fit for many Central London owners, especially if your flat is vacant, between tenancies, or you just want to maximise income without extra hassle.
Of course, check your lease for restrictions and your current tenant situation. But if you’re in Mayfair, Marylebone, Fitzrovia, or Soho, it’s a golden opportunity. We recommend starting with prep: refresh interiors, add a smart lock, and get quality photos, a quick-return investment. We offer free earning estimates for properties in our coverage area. Get in touch, no pressure, just personalised calculations and advice.