Pass the Keys Anglesey, one of the UK’s top-performing short-term rental franchises, is expanding its award-winning full-service holiday-let management into Conwy and Eryri (Snowdonia National Park) following a record-breaking summer.
Supporting Growth Across North Wales
Founded in 2022 by Gareth Williams, Pass the Keys Anglesey has grown from a local start-up to managing nearly 60 properties across the island in under four years. In summer 2025 alone, the business saw a 40% year-on-year increase in bookings, generating £545,000 in net booking value in summer alone.
The new territories cover some of North Wales’ most in-demand destinations, Conwy, Caernarfon, Llandudno, Bangor, and the Eryri National Park, which welcomes around 4 million visitors annually. These areas blend seasonal tourism with year-round demand from families, outdoor adventurers, and university visitors.
Local Roots, National Strength
From day one, Gareth built Pass the Keys Anglesey as a management franchise designed to be investable, scalable, and built for long-term success. Day-to-day operations in Anglesey are led by Nicholas Williamson, and Conwy and Eryri are led by Samara Roberston, ensuring the business stays connected to its community.
Franchise Awards 2024 - Franchise of the Year Winner - (Pictured, l-r - Alexander Lyakhotskiy, Gareth Williams, Samara Robertson, Nicholas Williamson.)
The team’s deep local ties include sponsorship of youth football clubs and donations to restore Bangor Garth Pier, one of only three Grade II* listed piers in the UK.
“Our goal has always been to provide a reliable, respectful, and high-quality service with strong local roots,” says Gareth Williams, Owner of Pass the Keys Anglesey and Conwy & Eryri. “We’re here to support hosts through changing regulations while giving guests a consistently outstanding experience.”
A Full-Service Model that Delivers Results
At the heart of Pass the Keys Anglesey’s success is a full-service short-let management model that combines local expertise with national systems. Every host benefits from cutting-edge technology, dynamic pricing tools, marketing support, and 24/7 guest communication.
What makes the Anglesey team stand out is their in-house housekeeping operation, a rarity in the industry. This allows tighter quality control, faster response times, and a truly personalised service for both guests and owners.
By managing every step of the guest journey, from booking and communication to cleaning, maintenance, and performance tracking, the team ensures a high-quality guest experience and maximum returns for hosts.
Navigating Wales’ New Holiday-Let Regulations
This expansion comes as Wales introduces stricter short-term rental regulations, including increased tax rates for properties that don’t reach 182 booked nights per year. Many local hosts are turning to professional management to stay compliant while still maximising rental income.
Pass the Keys Anglesey’s blend of technology, compliance expertise, and personal service provides property owners with the confidence to operate successfully in this changing landscape.
Industry Endorsement
Alexander Lyakhotskiy, CEO & Founder of Pass the Keys, praised the expansion:
“This latest move highlights the strength of our management franchise model – combining professional local management with the innovation of a national brand. It’s how we’re redefining professional holiday-let management and delivering long-term value for hosts, guests, and local communities.”
About Pass the Keys
Founded in 2015, Pass the Keys is the UK’s leading Airbnb management and holiday-let franchise company, offering a full-service solution for homeowners and landlords who want to earn more from their properties.
With over 1,700 properties in 65+ UK and Spain locations, Pass the Keys uses proprietary technology and expert local teams to deliver hands-off, high-performing short-lets. View our reviews on Trust Pilot and Google.
Ready to Let in Conwy & Eryri?
If you’re a property owner in Conwy, Bangor, Llandudno, or Eryri, now is the perfect time to explore how the Pass the Keys team can help you unlock your property’s potential while maximising rental income.