If you own a property in Hackney or East London, now is the perfect time to prepare for the upcoming Easter season. Easter marks the start of the high season for short-term rentals, driven by half-term holidays, family travel, international visitors, and longer spring breaks.
At Pass the Keys, we consistently see that properties onboarded before Easter achieve stronger occupancy, higher nightly rates, and better long-term performance. With February already here, this is the moment to act — not wait.
Many property owners wait until March or April to think about listings, but by then, a large portion of Easter demand is already booked. Starting your property management onboarding in February allows time to:
Hackney is one of London’s most desirable short-let locations, known for its creative energy, parks, food scene, and excellent transport links. Properties that are live early attract planners, families, and international guests who book weeks — sometimes months — in advance.
Easter is not just another holiday — it’s the gateway to the busiest months of the year. In Hackney and surrounding areas, demand rises due to:
Properties in Hackney benefit from proximity to Shoreditch, Dalston, London Fields, Victoria Park, and quick access to Central London. Getting your listing live before Easter helps build early momentum, leading to better visibility, stronger reviews, and repeat bookings throughout spring and summer.
When you onboard your property with Pass the Keys before Easter, you position yourself ahead of the competition. Early onboarding helps you:
From experience, properties onboarded before Easter consistently outperform those that go live later in the spring.
Easter is also the perfect time for guests to explore Hackney and East London. Whether visiting for food, culture, green spaces, or easy access to the rest of the city, Hackney offers a truly local London experience.
Guests who book direct with Pass the Keys enjoy:
Our full-service property management takes care of everything, allowing you to earn without the stress. When you list your Hackney property with Pass the Keys, we handle:
By starting the onboarding process in February, your property is fully prepared and live in time for Easter bookings and beyond.
Hackney continues to be one of London’s most in-demand short-let locations thanks to:
With demand increasing sharply from Easter onwards, early onboarding ensures your property captures the right audience at the right time.
Whether you’re new to short-term letting or looking to improve performance, Pass the Keys Hackney provides expert support, local knowledge, and a proven strategy to help your property succeed.
Easter is the turning point for short-term rentals in Hackney. Preparing now gives your property the best possible start to the high season, driving stronger occupancy and better returns throughout spring and summer.
Don’t wait — book Pass the Keys, list your Hackney property, or secure your Easter stay today and make the most of what high season has to offer.