If you own a property in Hackney or East London, now is the perfect time to prepare for the upcoming Easter season. Easter marks the start of the high season for short-term rentals, driven by half-term holidays, family travel, international visitors, and longer spring breaks.
At Pass the Keys, we consistently see that properties onboarded before Easter achieve stronger occupancy, higher nightly rates, and better long-term performance. With February already here, this is the moment to act — not wait.
Why February is the Smart Time to Onboard Your Hackney Property
Many property owners wait until March or April to think about listings, but by then, a large portion of Easter demand is already booked. Starting your property management onboarding in February allows time to:
- Prepare your property to a high standard
- Create a strong, professional listing
- Optimise pricing ahead of peak demand
- Go live across major booking platforms early
Hackney is one of London’s most desirable short-let locations, known for its creative energy, parks, food scene, and excellent transport links. Properties that are live early attract planners, families, and international guests who book weeks — sometimes months — in advance.
Easter = The Start of High Season in Hackney
Easter is not just another holiday — it’s the gateway to the busiest months of the year. In Hackney and surrounding areas, demand rises due to:
- School half-term and Easter holidays
- Family visits and group travel
- Spring city breaks
- Events, exhibitions, and cultural tourism across London
Properties in Hackney benefit from proximity to Shoreditch, Dalston, London Fields, Victoria Park, and quick access to Central London. Getting your listing live before Easter helps build early momentum, leading to better visibility, stronger reviews, and repeat bookings throughout spring and summer.
The Advantage of Early Onboarding
When you onboard your property with Pass the Keys before Easter, you position yourself ahead of the competition. Early onboarding helps you:
- Maximise Easter occupancy – Guests book early to secure the best locations
- Achieve stronger nightly rates during peak demand
- Build guest trust with a professionally managed and well-presented property
- Generate reviews early, boosting performance for the rest of the season
- Refer a friend and receive £150 cash back once they sign up
From experience, properties onboarded before Easter consistently outperform those that go live later in the spring.
Become a Guest: Book Your Hackney Stay for Easter
Easter is also the perfect time for guests to explore Hackney and East London. Whether visiting for food, culture, green spaces, or easy access to the rest of the city, Hackney offers a truly local London experience.
Guests who book direct with Pass the Keys enjoy:
- A wide selection of high-quality Hackney properties
- Transparent pricing and a smooth booking journey
- Exclusive offers and seasonal availability
How Pass the Keys Manages Hackney Properties
Our full-service property management takes care of everything, allowing you to earn without the stress. When you list your Hackney property with Pass the Keys, we handle:
- Professional listing creation and optimisation
- Multi-platform distribution (Airbnb, Booking.com and many more)
- Dynamic pricing strategies for high season
- Guest communication and check-in support
- Cleaning, linen, and maintenance coordination with our very own team in-house
- Proud account of over 9000 reviews on Trustpilot
- Use a unique local discount for all direct bookings with Hackney - Use the discount code HCKNY5
By starting the onboarding process in February, your property is fully prepared and live in time for Easter bookings and beyond.
Why Hackney Performs So Well in High Season
Hackney continues to be one of London’s most in-demand short-let locations thanks to:
- Trendy cafés, restaurants, and nightlife
- Large green spaces like Victoria Park and London Fields
- Excellent transport connections across London
- A strong mix of leisure, family, and business travellers
With demand increasing sharply from Easter onwards, early onboarding ensures your property captures the right audience at the right time.
Become a host before Easter
February is the ideal window to get started. Waiting too long can mean missed bookings and lower visibility during peak season.
Whether you’re new to short-term letting or looking to improve performance, Pass the Keys Hackney provides expert support, local knowledge, and a proven strategy to help your property succeed.
- List your Hackney home today
- Book direct for Easter stays
- Refer a friend and earn £150 cash back
- Get fully onboarded before Easter and maximise high-season returns
Easter is the turning point for short-term rentals in Hackney. Preparing now gives your property the best possible start to the high season, driving stronger occupancy and better returns throughout spring and summer.
Don’t wait — book Pass the Keys, list your Hackney property, or secure your Easter stay today and make the most of what high season has to offer.