Pass the Keys Launches in Cheltenham, Gloucester and Forest of Dean - Meet Our Newest Partner, Matthew Holden.
We’re delighted to introduce our newest franchise partner, Matthew Holden, who is bringing Pass The Keys’ professional short-term rental management services to Cheltenham, Gloucester, and the Forest of Dean. With a strong background in training,...
by Amber Howells
|gloucester-cheltenham
|01 Jul 2026
We’re delighted to introduce our newest franchise partner, Matthew Holden, who is bringing Pass The Keys’ professional short-term rental management services to Cheltenham, Gloucester, and the Forest of Dean.
With a strong background in training, compliance, and risk management, Matthew brings valuable experience and a passion for delivering exceptional experiences for property owners and guests alike.
Hi Matthew, can you tell us a little bit about yourself?
After more than 14 years working in the oil and gas industry, specialising in training, compliance, and risk management, I’m excited to begin the next chapter of my career with Pass The Keys.
This new venture gives me the opportunity to apply my existing skills in a new environment, using my communication abilities, attention to detail, and relationship-building experience to provide outstanding service for both hosts and guests.
Having lived as a homeowner in Cheltenham for almost a decade, I’ve seen the town continue to grow and thrive. Cheltenham has firmly established itself as a vibrant cultural destination and a gateway to the Cotswolds, making it an exciting location for short-term rental opportunities.

Tell us a bit about why Cheltenham, Gloucester and Forest of Dean is desirable as a short-term rental hotspot...
Cheltenham: A Cultural Destination with Strong Visitor Demand
Known for its stunning Regency architecture, world-famous festivals, and prestigious horse racing events, Cheltenham attracts visitors throughout the year. Events, tourism, business travel, and leisure stays all contribute to consistent demand for quality short-term accommodation.
Gloucester: History, Tourism & Business Growth
Gloucester offers a mix of heritage, tourism, and modern development. From its historic cathedral and waterfront attractions to growing business activity, the city continues to attract visitors looking for convenient and comfortable places to stay.
Forest of Dean: Nature, Adventure & Rural Escapes
Just a short drive away, the Forest of Dean attracts walkers, cyclists, families, and outdoor enthusiasts looking to explore one of England’s most beautiful woodland areas.
This variety creates opportunities for property owners, with demand coming from:
- Weekend visitors
- Festival attendees
- Corporate travellers
- Families
- Outdoor adventure guests
- Longer-stay visitors exploring the Cotswolds and surrounding areas
With excellent transport links to Birmingham, Bristol, Cardiff, and London, the region is well positioned for staycations and short breaks.
For property owners considering entering the short-term rental market, Cheltenham, Gloucester, and the Forest of Dean offer a compelling combination of tourism demand, accessibility, and strong income potential.

Why Did Matthew Choose Pass The Keys?
What attracted you to partnering with Pass The Keys?
When searching for the right property management franchise, Pass The Keys quickly stood out as the ideal choice.
As one of the UK’s leading short-let property management franchises, Pass The Keys combines industry expertise, proven systems, and strong franchise support to help partners build successful local businesses.
What appealed to me most was the balance between independence and support. I wanted the opportunity to grow my own business within a dedicated territory while benefiting from the experience, technology, and knowledge of an established brand.
Pass The Keys offered exactly that — a trusted partner with the tools and expertise needed to deliver exceptional results for property owners and guests.

Professional Short-Term Rental Management in Cheltenham, Gloucester & Forest of Dean
If you own a property in the Cheltenham, Gloucester, or Forest of Dean area and are interested in discovering how much your property could earn as a short-term rental, Pass The Keys can help.
Our local experts provide professional holiday let and Airbnb management services, helping homeowners maximise rental income while delivering excellent guest experiences.
📞 Call Pass The Keys today on 020 8050 2818
Find out how much your property could earn through short-term letting.